Archive for the ‘PageDo’ Category
What is a landing page ?
Matt has just published a new post over on the shiny new PageDo Landing Page Optimization Blog discussing the definition of what makes a good landing page. There’s a ton of confusion around what is, and what is not, a landing page. So simply put, in our own words, a landing page is:
A web page that is focussed on achieving a single goal, normally containing a single call-to-action to encourage the person reading the page to respond in a very specific way.
There’s plenty more detail in the original post, including the benefits of building a carefully optimized landing page. You can read the full post here.
